Business for Better Society (BBS) and JT Coaching Certification share a common commitment to support small, purposeful non-profits and create positive societal change. Today, we’re delighted to announce our collaboration and the creation of the Coaching for a Better Society program.

Coaching for Better Society will provide non-profits, their leaders and teams with experienced executive coaches and team coaches who share our common commitment.  Coaching is a valuable process and partnership that will support non-profits with achieving their mission and vision as well as growth of the skill sets of their teams.

We believe that the partnerships created in the Coaching for Better Society program will be a meaningful experience for the coaches as well as the non-profits organisations.

JT Coaching Certification is a group of professional coaches, educators, academics, and trainers offering well-researched and content-rich programs. With close to twenty years of global coaching experience, they understand the challenge of becoming a certified coach and are dedicated to helping individuals find their authentic and unique coaching style.

Business for Better Society is a global foundation that exists to make giving ethical and easy, while building partnerships for purposeful and sustainable impact. The Coaching for Better Society program is an important program that will help drive forward our mission and vision. All the non-profits taking part in this program are part of the BBS network of vetted causes and located worldwide.

The first program in-take will begin in January 2022.

For more information, please email